Our traditional Healthcare industry is largely concentrated in the post-symptomatic "Intervention" phase, with services and products oriented around diagnostics and therapeutics.
We spend less than 1% of our time in a Medical setting, yet 99% of health “solutions” exist there. Consumers lack solutions for the Detection phase of the health continuum — between Disease Origination and Symptoms.
Consumer healthcare has been undergoing a seismic shift. Over the past few years, the "consumerization" of healthcare has accelerated dramatically.
We believe the next evolution of consumer healthtech innovations will expand from "Prevention" into "Detection."
While Providers have access to clinical diagnostic tools and tremendous medical experience, their utility will be fundamentally limited when confined to intermittent moments in time. In such cases, the Consumer's advantage is access to the 99% "observation window" outside of a Medical setting – from the Life setting – yet we continue to lack "Effective" (frequent, objective, quantitative) and "Scalable" (convenient, affordable, accessible) solutions to measure the signs of potential diseases.
For most of our healthcare, we depend too much on Providers who often have hundreds of Patients and Payers who often have millions of Patients. Providers and Payers are crucial to the system, but should they always be required to access even basic insights into our individual health status?
Payers possess the financial resources needed to access Providers, and Providers possess the tools and clinical knowledge needed to provide healthcare; yet, Patients have remained at the periphery of this paradigm with limited alternatives.
Superior health technologies alone are not enough for novel innovations to make its way to the Consumer. Innovators must be practical about the brutal realities of Healthcare-as-a-Business.
At the micro-level, innovator value propositions must find a way to reconcile conflicting stakeholder incentives and interests by improving time and cost inefficiencies in the drug development process (Pharma), catalyzing earlier clinical diagnoses and interventions, which can lead to savings in treatment costs (Payors), and more time-effectively augmenting clinical decision or triage-making abilities through individualized data-driven analytics (Providers), all while improving quality of life and longevity outcomes for patients.
At the macro-level, fortunately, a societal shift toward paying-for-outcomes is beginning to occur in conjunction with innovative health technology advancements. However, for the near future, business innovation will also be required in order to incentivize broad adoption and participation from key stakeholders – Pharma, Payors, Providers – for health solutions to maximally reach the Consumer and yield net better health outcomes.
Afterall, no one can "care" more for your own health than you.
Society is already demonstrating desires for convenience and independence from gatekept paradigms. These same shifts are now increasingly applying to the Healthcare industry, serving as tailwinds for BioTrillion’s innovatively bold mission to advance Healthcare – scalably.
This appears to be the very catalyst that the healthcare industry ironically needed for disruption, reimagination and transformation. As has happened with other industries over the last few decades, it’s now time for healthcare to evolve from an analog world and into a digital one.
Biological systems can be broken down into an engineering science, such as Bioengineering, but understanding that complexity is fundamentally limited by the human brain itself. Biology is too complex, non-linear, and interconnected to reverse engineer by human minds alone. It requires more complex machines – computers – to augment our human abilities.