Our traditional Healthcare industry is largely concentrated in the post-symptomatic "Intervention" phase, with services and products oriented around diagnostics and therapeutics.
We spend less than 1% of our time in a Medical setting, yet 99% of health “solutions” exist there. Consumers lack solutions for the Detection phase of the health continuum — between Disease Origination and Symptoms.
Consumer healthcare has been undergoing a seismic shift. Over the past few years, the "consumerization" of healthcare has accelerated dramatically.
We believe the next evolution of consumer healthtech innovations will expand from "Prevention" into "Detection."
While Providers have access to clinical diagnostic tools and tremendous medical experience, their utility will be fundamentally limited when confined to intermittent moments in time. In such cases, the Consumer's advantage is access to the 99% "observation window" outside of a Medical setting – from the Life setting – yet we continue to lack more "Effective" (frequent, objective, quantitative) and "Scalable" (convenient, affordable, accessible) solutions to measure the signs of potential diseases.
For most of our healthcare, we depend too much on Providers who often have hundreds of Patients and Payers who often have millions of Patients. Providers and Payers are crucial to the system, but should they always be required to access even basic insights into our individual health status?
Payers possess the financial resources needed to access Providers, and Providers possess the tools and clinical knowledge needed to provide healthcare; yet, Patients have remained at the periphery of this paradigm with limited alternatives.
Technology continues to unleash smart devices with increasingly powerful sensors which, if enabled, can also measure physiologic signs emitted from our body - outside of a Medical setting. The signs can be quantified as LIFEdata and computationally converted into digital biomarkers to detect diseases.
And society is increasingly demonstrating desires for consumer convenience and independence from traditionally physical and centralized gatekept paradigms.
This appears to be the very catalyst that the healthcare industry ironically needed for disruption, reimagination and transformation. As has happened with other industries over the last few decades, it’s now time for healthcare to evolve from an analog world and into a digital one.
Biological systems can be broken down into an engineering science, such as Bioengineering, but understanding that complexity is fundamentally limited by the human brain itself. Biology is too complex, non-linear, and interconnected to reverse engineer by human minds alone. It requires more complex machines – computers – to augment our human abilities.